Free Digital Marketing Courses and Tutorials...
Digital Marketing Trends for 2020
Digital Marketing relates to Marketing , Business, Digital Marketing, Social Media Marketing. 2,940,917 students are learning Digital Marketing on Udemy
Digital Marketing Helps Build Your Business
No matter how big or how quickly you want to build your business, digital marketing is key...
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice-
2,510 ratings
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
Digital Media and Marketing Principles-
1,797 ratings
The digital revolution has led to a titanic shift in the landscape of marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Social Marketing Capstone Project-
200 ratings
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high-value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy.
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Articles Related Digital Marketing...
1. Understand What Is Digital Marketing
Digital marketing refers to all the marketing strategies that your business executes using online channels. Your company’s digital marketing efforts can include everything from affiliates to social media. Most digital strategies include paid channels like PPC and non-paid channels like SEO.
“Marketers need to build digital relationships and reputation before closing a sale.”
2. Understand Why You Should Invest In Digital Marketing
Does your company really need digital marketing to grow? In short, absolutely. Here are just a few of advantages digital marketing offers:
Gives small businesses more opportunity to compete with big brands
For small businesses, competing with the big guys isn’t exactly easy. For example, if you run a mom-and-pop diner, it’s impossible to buy more TV spots than IHOP.
But here’s the thing:
Digital marketing lets you level the playing field, no matter how big your competitors are. With the right digital strategies, you can build a massive social media following, rank at the top of Google, or sell tons of products via email.
Targets your ideal audience
When you invest in traditional marketing like magazine articles or TV ads, you can target your audience to an extent. After all, you know who usually reads the magazine or watches the TV show.
But what if you really want to zero in on your audience and optimize your budget? It doesn’t matter if your ideal audience includes stay-at-home parents or high-powered CEOs. You can find and target your ideal buyer using digital marketing tactics, even if your audience is small or has niche interests.
Reaches your customers in the right places
your customers are spending more time online. In fact:
- 90% of American adults use the internet on a regular basis
- Almost 70% use Facebook regularly
- Nearly 75% use YouTube routinely
So what does that mean for your business? With the right digital marketing tactics, you can connect with your audience where they already are.
Makes tracking and monitoring easy
Tracking results from traditional ad campaigns isn’t easy. You might know how many times your ad appeared. Yet it’s impossible to know how many people actually responded to your newspaper or TV ad.
Allows you to scale and adapt your efforts
When you find a digital tactic that works for your business, you can easily scale it. After all, you aren't tied to a TV ad or committed to a direct mailing months in advance. That means you can spend a bit more in digital and get exponential results, adapting to your needs as they evolve.
Your competitors are already using it
No matter your industry, there’s a good chance your competitors already have a head start with digital marketing. In fact, 70% of marketers are already using content marketing, and almost 75% are using social media. Almost two-thirds are investing in SEO, and nearly half are using email automation.
3. Recognize How Digital Marketing Helps Your Business Grow
Because digital marketing is so versatile, trackable, and scalable, it’s uniquely positioned to help you reach your business goals. Let’s take a look at some of the key ways digital marketing can build your business:
- Drives online sales: Since digital marketing takes place online, these tactics are naturally geared toward driving online sales and conversions. If you want to sell products online, digital marketing is essential.
- Increases revenue: Digital marketing campaigns can use both paid and organic strategies to drive revenue. No matter the size of your budget, digital marketing gives you the opportunity to boost your company’s bottom line.
- Targets with precision: Digital marketing channels allow you to target users by demographics, interests, and even devices. That means you can connect with the right person at the right time, making the most of your marketing efforts.
- Expands reach: No matter the size of your business, you need to expand your customer base continually. Digital marketing can reach customers across the nation and around the globe so you can expand to new markets and even trade globally.
- Builds brand reputation: Whether your company is new or seasoned, it’s important to increase brand awareness continually. Digital campaigns can introduce your brand to relevant customers and help you establish a positive reputation with loyal customers.
4. Understand What Are The Most Common Digital Marketing Channels Available
Digital marketing includes over a dozen channels, each with their own strategies and tools that you can use to help you meet your business goals. To help you understand these channels and how they can benefit your business, here's an explanation of some of the most common—and most effective—types of digital marketing.
Content marketing builds trust and improves brand awareness
Content marketing refers to the creation and promotion of all types of content, whether it's written, audio, or visual content. Content marketing assets include blog posts, case studies, videos, podcasts, and more. A successful content marketing strategy attracts and guides customers through every stage of the sales funnel.
How can your business benefit from content marketing?
- You can build trust. When you create helpful content that solves customers’ problems, you gain credibility. Over time, you can establish trust, which can lead to sales.
- You can improve brand awareness. The more high-quality content you create, the more chances you have to introduce your brand and rank with search engines.
“85% of marketers say improving content quality has made their marketing strategy more successful.”
Email marketing keeps costs low and ROI high
This channel connects with customers directly in their email inboxes. An email marketing strategy can include everything from sale announcements to monthly newsletters to remarketing messages. An email service provider (ESPs) like MailChimp or ConvertKit can help small businesses execute these strategies more efficiently, but email marketing specialists may also use other tools or methods to craft a profitable strategy.
- YouTube
The latest research from the Content Marketing Institute shows that 60% of marketers use video. Online video is insanely popular, with 60% of people preferring it to live TV, according to Google. Google's research also shows that in less than 10 years, half of the viewers under 32 won't use a pay TV service. No marketer can ignore YouTube's user base, which was more than a billion people at last report.
- Instagram
Built around photos, Instagram is an excellent platform for visual marketing. It's very popular and now has more than 600 million active users. For businesses, consider reposting customer images that relate to your company, as well as providing an inside view of life at the company. Quotes, memes, images of nature, and cute animals also work well.
- Facebook
Facebook is one of the most powerful social media tools you can use. With more than a billion users worldwide, the chances are that most of the people that you want to reach are on Facebook. According to Pew, 79% of all internet users are on Facebook. That means your digital marketing strategy must include Facebook.
SEO establishes authority and improves visibility
SEO refers to techniques and strategies that make your website more visible in Google search results, ideally ranking in the top 10 results for search queries that are important for your business.
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